UNIQUE DESIGN
Iconic world-class design
Riding a Mission motorcycle is a statement. It is a statement about performance. It is a statement about technology. It is a statement about sustainability. And it is a statement about design: Mission Motors has partnered with Yves Behar and fuseproject to build a new icon in motorcycles.
Design by Yves Behar and his fuseproject team
"Riding the wind", was one of the expressions we used early imagining how it will feel to ride the Mission One. So, how does "riding the wind" get expressed in the design? First what drives our design is engineering which allows what is absent from traditional motorcycles, and what is new to create unique design features. >>
"Riding the wind", was one of the expressions we used early imagining how it will feel to ride the Mission One. So, how does "riding the wind" get expressed in the design? First what drives our design is engineering which allows what is absent from traditional motorcycles, and what is new to create unique design features.
What is absent? no gas tank, no tail pipe. The top portion of the motorcycle is an iconic continuous line that brings together comfort and performance: the rider's chest is cradled in an convex tank area allowing a lower position, the seat and and tail-light integrated into one lightweight dynamic line.
What is new? A battery pack enclosed in a lightweight aluminum structure, covered by honeycombed detailed angular skins that integrate all mechanical elements: from the flush front headlight, to the aerodynamic leg recessed cuts. Designed to express speed and efficiency in its overall sharp lines, the Mission One also is highly detailed with special attention to a rider's needs, bringing a high level of product design and ergonomics to a new generation of performance transportation. <<
About Yves Behar/fuseproject
Founded in 1999 by Yves Behar, fuseproject develops cohesive brand + product experiences. With a focus on establishing new markets and disrupting old ones, our work takes a long-term strategic approach to creating relevant fresh new companies. In the last year, our team, spanning brand & strategy, identity & naming, industrial and communications design, have built the Mission ethos and experience in close collaboration with the founding partners.
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